Berg: Schooloscope

Can schools make the grade?

Published on

Editor's Pick

Berg London, through funding by the Channel 4 innovation fund 4iP, created Schooloscope to keep tabs on the performance of London schools. The site uses a "journalism robot" to process public data on about 20,000 state schools in England. Schools are represented by smiling, or not-so-happy faces, each of which can be clicked on to see more detailed data explaining their current "demeanor."

Berg is still working out the site's kinks and adding more functionality, and over the next six months will be working on developing and commercializing the site.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 17, 2010
Digital Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age