The music festival's in-house branding team, sought to give the event a stronger visual identity. It did so by creating a logo based on the letter "F" resembling a chord and with mathematical system that allows the logo to grow, divide and form a musical beat. The souped up symbol appeared on stationery and outdoor ads as well on digital platforms.
The campaign won the Design Grand Prix at the Cannes Lions Festival. Read the adage.com story for more details.
For more Cannes work highlights, tune into Creativity's "The Best of Cannes."