Creativity

Bernas: The Journey (Director's Cut)

Two orphans and one long journey.

Published on Aug 22, 2012

Editor's Pick

Get your tissues out. Malaysian rice distributor BERNAS, agency Affinity Worldwide and director Hafiz Ibrahim collaborated on this touching cinematic short for the Muslim celebration of Hari Raya (as Eid Ul-Fitr is known in Southeast Asia) this year. The film tells the story of two special orphans, Ahmed and Fizi, who make a long journey on the eve of the holiday celebrating the end of Ramadan. While the obstacles are plenty, they encounter many generous folks--and heartwarming experiences to help keep them going.

The film is part of BERNAS' Bowls4Humanity program, where the company donates to orphanages 25 grams of rice for every 10 kg purchased. In keeping with Malaysia's multi-ethnic and varied population, the program had also launched another touching film for Chinese New Year in January.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 22, 2012
Agency:
Affinity Worldwide
Client:
Bernas
Production:
Reservoir Production
Director:
Hafiz Ibrahim

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.