Creativity

A Cute Body-Popping Chameleon Is the Star of Berocca's U.K. Campaign

'Jungle Book' Animators at MPC Worked on the Ad

By Alexandra Jardine. Published on Mar 17, 2017

Editor's Pick

Vitamin brand Berocca called on the talents of animators at MPC, who worked on the Oscar-winning CGI animals of "The Jungle Book," in a new campaign featuring a body-popping chameleon.

A spot by JWT features the chameleon ("Roccy") dancing on a tree branch to the sound of British artist Panjabi MC -- it's aimed at bringing to life the thrill of feeling energised that Berocca delivers.
Paul Rizzello, creative director at J. Walter Thompson London said in a statement: "We wanted to articulate that feeling you get when you're at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people."

The ad was directed by Diarmid Harrison Murray at MPC Creative. It'll be accompanied by a wider campaign including OOH and digital OOH ads, digital, PR and social media.

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About

Credits

Date
Mar 17, 2017
Agency:
JWT London
Client:
Berocca
Executive Creative Director:
Lucas Peon
Creative Director:
Paul Rizzello
Creative:
Naz Nazli
TV Producer:
Sonny Botero
Production Company:
MPC Creative
Director:
Diarmid Harrison-Murray
Head of Production:
James Niklasson
Creative Producer:
Johnny Blick
VFX Producer:
Thomas Cole
Line Producer:
Deepanjali Signh
CG Supervisor:
Ben Thomas
VFX Supervisor:
Iain Murray
VFX Supervisor:
Rod Norman
Color Grade:
George K
Lead Animator:
David Bryant
CG:
Hanna Binswanger
CG:
Mattias Lullini
CG:
Pedrom Dadgostar
CG:
Jessie Amadio
CG:
Tushar Kewlani
CG:
Inigo Vimal Roy
CG:
Gi Ae Choi
CG:
Rimelle Khayat

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