Creativity

A Cute Body-Popping Chameleon Is the Star of Berocca's U.K. Campaign

'Jungle Book' Animators at MPC Worked on the Ad

By Alexandra Jardine. Published on Mar 17, 2017

Editor's Pick

Vitamin brand Berocca called on the talents of animators at MPC, who worked on the Oscar-winning CGI animals of "The Jungle Book," in a new campaign featuring a body-popping chameleon.

A spot by JWT features the chameleon ("Roccy") dancing on a tree branch to the sound of British artist Panjabi MC -- it's aimed at bringing to life the thrill of feeling energised that Berocca delivers.
Paul Rizzello, creative director at J. Walter Thompson London said in a statement: "We wanted to articulate that feeling you get when you're at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people."

The ad was directed by Diarmid Harrison Murray at MPC Creative. It'll be accompanied by a wider campaign including OOH and digital OOH ads, digital, PR and social media.

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Credits

Date
Mar 17, 2017
Agency:
JWT London
Client:
Berocca
Executive Creative Director:
Lucas Peon
Creative Director:
Paul Rizzello
Creative:
Naz Nazli
TV Producer:
Sonny Botero
Production Company:
MPC Creative
Director:
Diarmid Harrison-Murray
Head of Production:
James Niklasson
Creative Producer:
Johnny Blick
Visual Effects Producer:
Thomas Cole
Line Producer:
Deepanjali Signh
CG Supervisor:
Ben Thomas
Visual Effects Supervisor:
Iain Murray
Visual Effects Supervisor:
Rod Norman
Color Grade:
George K
Lead Animator:
David Bryant
CG Producer:
Hanna Binswanger
CG Producer:
Mattias Lullini
CG Producer:
Pedrom Dadgostar
CG Producer:
Jessie Amadio
CG Producer:
Tushar Kewlani
CG Producer:
Inigo Vimal Roy
CG Producer:
Gi Ae Choi
CG Producer:
Rimelle Khayat
CG Producer:
Martin Lanzinger
CG Producer:
Ankan Sanyal
CG Producer:
Hemanth Anusuri
CG Producer:
Sreenivasa Aditya Yanamalachintala
Editor:
Brendan Jenkins
Edit Company:
Tenthree
Sound Director:
Munzi Thind
Sound Company:
Grand Central Recording Studios

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