Creativity

Energy Supplement Berocca Gives Distracted SXSW Tweeters a Hand

The Brand Rights Some Wrongs

Published on Mar 16, 2015

Editor's Pick

Multi-vitamin and energy supplement Berocca seized a social media opportunity at the hands of distracted patrons at this year's South by Southwest festival in Austin.

Upon noticing that thousands of tweets were wrongly hashtagged "SWSX" instead of "SXSW" last year, the brand has taken to retweeting the tweets that would have otherwise fallen through the cracks, tacking on the appropriate hashtag. Additionally, Berocca offers to help the tired tweeters by tacking on coupons for its "mind sharpening" effervescent pills.

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About

Credits

Date
Mar 16, 2015
Agency:
JWT
Client:
Berocca

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