Best Buy: Innovators -- Super Bowl XLVI

Celebrating those who made it happen.

Published on

Editor's Pick

CP&B takes a dramatically different route for this year's Super Bowl commercial for Best Buy. Last year, the retailer's spot included star power in the form of Justin Bieber and Ozzy Osbourne. This year, the stars are out again, but they are of a different ilk. The ad features innovators like the creators of Instagram, the founder of mobile payment company Square an Phillipe Kahn the creator of the camera phone.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 01, 2012
Crispin Porter + Bogusky
Best Buy
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age