Creativity

Best Buy: Innovators -- Super Bowl XLVI

Celebrating those who made it happen.

Published on Feb 01, 2012

Editor's Pick

CP&B takes a dramatically different route for this year's Super Bowl commercial for Best Buy. Last year, the retailer's spot included star power in the form of Justin Bieber and Ozzy Osbourne. This year, the stars are out again, but they are of a different ilk. The ad features innovators like the creators of Instagram, the founder of mobile payment company Square an Phillipe Kahn the creator of the camera phone.

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About

Credits

Date
Feb 01, 2012
Agency:
Crispin Porter + Bogusky
Client:
Best Buy

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