Best Buy: Movie Mode

Will this transform movie viewing experience forever?

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Best Buy teamed with Crispin Porter + Bogusky to launch Movie Mode, a mobile platform that promises to potentially change the audience's movie viewing experience. Today, the agency announced the program's first app, a tie-in to the upcoming animated film Despicable Me. Text minion to 332211 to download the app directly to your phone, and it will translate everything the movie's Minions characters are saying during the end credits.

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About

Credits
Date
Jun 07, 2010
Agency:
Crispin Porter + Bogusky
Client:
Best Buy
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