Creativity

Best Buy: Movie Mode

Will this transform movie viewing experience forever?

Published on Jun 07, 2010

Editor's Pick

Best Buy teamed with Crispin Porter + Bogusky to launch Movie Mode, a mobile platform that promises to potentially change the audience's movie viewing experience. Today, the agency announced the program's first app, a tie-in to the upcoming animated film Despicable Me. Text minion to 332211 to download the app directly to your phone, and it will translate everything the movie's Minions characters are saying during the end credits.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 07, 2010
Agency:
Crispin Porter + Bogusky
Client:
Best Buy

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.