Creativity

Best Buy: Pass the Present

Virtually gift-wrapped.

Published on Dec 05, 2011

Editor's Pick

DDB Canada and Best Buy put a Facebook spinon the classic game. "Pass The Present" uses Best Buy's 13 favorite things to pass presents onto Facebook friends. 400 prizes have been "concealed" in layers of gift wrapping. Peel back a layer, and if you don't find anything, pass the present onto another Facebook friend so they can try their luck. If your friend unwraps the final prize, you get a $25 gift cert and your friend wins the big kahuna: all 13 favorite things.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 05, 2011
Agency:
DDB Canada
Client:
Best Buy

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.