Best Friends Animal Society: No Kill L.A. - Poster (Peaky)

Turning L.A. into a No-Kill city by 2017.

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Creative agency Let There Be Dragons, along with Best Friends Animal Society and a host of ad creatives including Lee Clow are behind No Kill Los Angeles, a movement to turn the City of Angels into a no-kill city in five years.

Last year, more than 17,000 treatable and adoptable animals were put down by L.A. shelters, says the 'manifesto' video, which puts together black and white images of soulful puppy eyes and furry little kittens.

The print effort includes posters that will be put around Los Angeles, each with a nicely shot photograph of an animal, along with the graphic NKLA placed alongside. Check them all out on the right.

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Apr 20, 2012
Let There Be Dragons
Best Friends Animal Society
Executive Director of Content:
Jennifer Golub
Coordinator of Content:
Senna Chen
Global Director of Media Arts:
Lee Clow
Group Creative Director:
Becca Morton
Group Creative Director:
Gage Clegg
Art Director:
Annie Johnston
Clay Summers
Group Planning Director:
Oke Muller
Senior Planner:
Natalie Puccio
Senior Planner:
Laura Albers
Digital Marketing Analyst:
Kaitlynn Sliter
Social Engagement:
Denise Garciano
Social Engagement:
Mike Chiavetta
Director of Digital Production:
Chincha Evans
Senior Executive Digital Producer:
Peter Bassett
Director of Creative Technology:
Ricardo Diaz
Senior Digital Producer:
Katie Case
Associate Digital Producer:
Thomas Dawson
Senior Interactive Producer:
Oliver Joliffe
Technical Lead:
Tim Shea
Technology Manager:
John Byrne
Senior Developer:
Malik Jones
Front End Developer:
David Arias
Front End Developer:
Chris Ha
Flash Developer:
Jefferson Jones
QA Lead:
Lester Broas
Walter Velasquez
Content Development:
Manifesto Film
Integrated Content Director:
Stevo Chang
Motion Design Lead:
Kevin Reid
Motion Designer:
Jeff Dickson
Kevin Nealon
Executive Producer:
Guia lacomin
Director of Business Affairs:
Linda Daubson
Assistant Producer:
Alicia Portner
Senior Editor:
Rick Shambaugh
Assistant Editor:
Don Andrews
Executive Producer:
Hunter Conner
GO Films:
Kevin Nealon
Charles Jensen
Gary Rose
Catherine Finkensteadt
Makaveli PSA:
Looking Glass Films
Dito Montiel
Jennifer Golub
June Guterman
Shakir Johnson
Makaveli PSA:
Sunset Edit
Nazeli Kodjoian
Jake Pushinsky
Makaveli PSA:
Elias Arts
Ann Haugen
Dave Wittman
Account Director:
John Rieselman
Account Supervisor:
Scott Veroda
Group Director, Print Investment:
Meghan O'Brien
Print Analyst:
Samantha Benson
Associate Director:
Natalie Gengara
The Rose Group
Jeff Rose
Knock Knock:
Jen Billik

See more credits

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