Creativity

Horses Drive Rally Cars in U.K. Spot for Betfair

VFX Meets the World of Online Betting

Published on Feb 19, 2015

Editor's Pick

VFX meets the world of gambling in this U.K. spot from Betfair. Created by WCRS, it promotes the company's online betting app with a spot featuring horses driving rally cars. The TV commercial was directed by Brent Bonacorso at Papaya and launched ahead of this week's Cheltenham Festival, one of the U.K.'s premier horseracing events. The company (which made headlines during the soccer World Cup last year when a truck carrying a giant replica of an octopus to be used in one of its ads broke down in central London, causing traffic chaos), says it wanted to "move away from industry stereotypes" with the campaign. We think it probably succeeded. VFX are by Gramercy Park Studios.

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About

Credits

Date
Feb 19, 2015
Agency:
WCRS
Client:
Betfair

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