Beverly Center: Am I Ordinary?


In a new web-driven campaign for L.A. shopping center the Beverly Center, local agency Colby & Partners asks potential shoppers to ask themselves, "Am I Ordinary?" For a definitive answer, users can visit

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In a new web-driven campaign for L.A. shopping center the Beverly Center, local agency Colby & Partners asks potential shoppers to ask themselves, "Am I Ordinary?" For a definitive answer, users can visit www.amiordinary.com, test themselves for ordinariness and, of course, learn more about the Beverly Center. Meanwhile, print executions with cryptic declarations like "I Feed My Dog Human Food" drive users to the site to find out if the behavior described is ordinary or not.
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About

Credits
Date
Jul 01, 2005
Client:
Beverly Center
Art Director:
Niraj Zaveri
Executive Creative Director:
Rick Colby
ACD/Copywriter:
Jason Sperling
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