Creativity

That Racist Voice in Your Head Comes to Life in Unnerving Aussie Ad

Film by Beyond Blue Shows How Casual Racism is Everywhere

Published on Jul 30, 2014

Editor's Pick

This unnerving spot from Australian mental health charity Beyond Blue shows the casual racism that many Australians show towards aboriginal Australians, by portraying the racist "voice in your head" as an actual person. It shows people in a variety of different situations -- a job interview, getting a seat on a bus, a storekeeper watching a customer -- where the racism isn't overt, but subtle, motivated by the evil "voice" (a creepy looking guy in black). It's an effective way of depicting the problems of racial discrimination in a world where most people are aware that outright racism is wrong. The spot, by Marmalade Melbourne, points out that problems of anxiety and depression in aboriginal Australians can be exacerbated by these attidues.

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About

Credits

Date
Jul 30, 2014
Agency:
Marmalade Melbourne
Client:
Beyond Blue
Executive Creative Director:
Neil Mallet
Creative Director:
John Akritidis
Producer:
Beaver
Production Company:
Guilty
Director:
Corrie Jones
Producer:
Rohan Timlock
DOP:
Shelley Farthing-Dawe
Post Production:
Cutting Edge
Editor:
Billy Browne
Colorist:
Martin Greer
On-Line Editor:
Viv Baker
Post Producer:
Bronwyn Ketels
Sound:
Final Sound
Music Composer:
Paul Ruske
Sound Designer:
Craig Conway
Sound Producer:
Laura Hesse

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