BF Goodrich: Nation of Go
Like to drive? Share your favorite trips and trails with other automotive enthusiasts with BF Goodrich's new app and online community.
Lovers of the good drive can hook up on Nation of Go, a new online community and app launched by BF Goodrich and The Martin Agency. The app features GPS and geo tagging, which allow users to record their favorite drives in real time and mark special stops along the way.
Driving enthusiasts can also plot their drives manually on the website and share their tours with other drivers. Nation of Go members will also be able to post their own profiles, connect with other enthusiasts and pro drivers and obtain updates on racing and driving events.
The campaign also includes the Nation of Go social networking driving tour, which will travel cross country for 20 days posting picture and video updates to the site, the Nation of Go blog, Twitter and Youtube.
E-mail to a Friend
Subscribe to these comments. Member Ratings and Comments
Full Credits
- Agency:
- Martin Agency
- Client:
- BF Goodrich
- Creative Director:
- Cliff Sorah
- Agency:
- The Martin Agency
- Copywriter:
- Rexanna McCubbin
- Art Director:
- John Weber
- Strategic Planner:
- Josh Carlton
- Technical Producer:
- Paul Seward
- Digital Designer:
- Matthew McDonald
- Project Management:
- Karen Baber
- Interface Development:
- Odopod
- Community Services:
- Pluck
- Middleware and iPhone Development:
- Global Motion
Date
Sep 16, 2009
Category
Tags
AdCritic Top 20
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
-
11
Buzzman: 2012
Agency: Buzzman Paris
- 12
- 13
-
14
Budweiser Canada: Flash Fans
Agency: Anomaly
- 15
- 16
- 17
- 18
- 19
- 20
