BF Goodrich: Nation of Go

Like to drive? Share your favorite trips and trails with other automotive enthusiasts with BF Goodrich's new app and online community.

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Lovers of the good drive can hook up on Nation of Go, a new online community and app launched by BF Goodrich and The Martin Agency. The app features GPS and geo tagging, which allow users to record their favorite drives in real time and mark special stops along the way.

Driving enthusiasts can also plot their drives manually on the website and share their tours with other drivers. Nation of Go members will also be able to post their own profiles, connect with other enthusiasts and pro drivers and obtain updates on racing and driving events.

The campaign also includes the Nation of Go social networking driving tour, which will travel cross country for 20 days posting picture and video updates to the site, the Nation of Go blog, Twitter and Youtube.

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About

Credits
Date
Sep 16, 2009
Agency:
Martin Agency
Client:
BF Goodrich
Creative Director:
Cliff Sorah
Agency:
The Martin Agency
Copywriter:
Rexanna McCubbin
Art Director:
John Weber
Strategic Planner:
Josh Carlton
Technical Producer:
Paul Seward
Digital Designer:
Matthew McDonald
Project Management:
Karen Baber
Interface Development:
Odopod
Community Services:
Pluck
Middleware and iPhone Development:
Global Motion
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Category
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