Creativity

BGH Microwaves: Musical Microwaves--Best of 2011 PD/OOH #1

Heat me baby one more time.

Published on Nov 23, 2011

Editor's Pick

Waiting for the tedious 'beep' of the microwave could be a thing of the past after Del Campo Nazca Saatchi & Saatchi, Argentina came up with this ingenious idea for BGH Microwaves, #1 in our print and design category. The company produced a limited edition of a thousand microwave ovens that played your favorite song when the food is ready (with endless possibilities for food-themed song choices, we reckon). The microwaves, which came with a USB port that you could just plug in, sold out immediately and will be made commercially available next year.

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About

Credits

Date
Nov 23, 2011
Agency:
Del Campo Nazca Saatchi & Saatchi
Client:
BGH Microwaves
Executive Creative Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Creative Director:
Diego Medvedocky
Creative Director:
Ignacio Ferioli
Creative Team:
Guilherme Souza
Creative Team:
Breno Costa
Agency SISOMO Producer:
Camilo Rojas
Agency Producer:
Adrian Aspani
Agency Producer:
Lucila D'amico
Microwave Product Development:
Creavis (Marcelo Da Torre)
Production Company (case):
Pank Films
Director:
Pablo Fusco
Director:
Juan Chappa
Executive Producer:
Lucas Urquiza
Photography Director:
Federico Cantini
Postproduction Company:
La Sociedad Post
Music:
Diego Grimblat

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