The Hotter Your Apartment, The Bigger Discount You Get on BGH Air Conditioners

Sweatiest Home Dwellers Win in Del Campo Nazca Saatchi's New Campaign

Published on May 06, 2014

Editor's Pick

Del Campo Nazca Saatchi & Saatchi has long turned to inventive storytelling to promote BGH Air Conditioners, as on the celebrated "Dads in Briefs" campaign, another effort starring one very creepy guy and spots featuring some overly avid film buffs. In 2014, however, the agency devised a useful way to get people in to stores to buy the A.C.s. It created a website where visitors could input their addresses and then track how much sun was beaming down on their pads. The more rays their homes had absorbed, the bigger the discount they got on a BGH air conditioner. The campaign ran through the summer months in Argentina, from December through March and led to the sale of 49,000 units. And, according to the agency, a $40,000 campaign investment led to a turnover of 14 million dollars in sales.

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May 06, 2014
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director:
Maxi Itzkoff
Executive Creative Director:
Mariano Serkin
Creative Director:
Juan Pablo Lufrano
Creative Director:
Ariel Serkin
Creative Director:
Daniel Minaker
Creative Director:
Sebastian Tarazaga

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