Creativity

This 'Art' Film Illustrates Something Very Unexpected

Gorgeous Ad Turns a Familiar Burden Into a Work of Art

By Ann-Christine Diaz. Published on Aug 06, 2015

Editor's Pick

The video here seems as if it's pulled straight out of some artsy short film festival. It shows a series of back-to-back chase scenes involving strange pairs: a beekeeper fleeing from a swarm, a rugby player rushing away from his opponents, a man pedaling his handcar furiously ahead of a coming train.

It's all made a bit abstract by an eerie soundtrack and the fact that the "chasers" are body painted in red, while the "fleers" in grey. And then, it kind of makes sense when you see the tag.

It's just another of the unusual but striking ads that Del Campo Saatchi & Saatchi Buenos Aires has created for electronics brand BGH.

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About

Credits

Date
Aug 06, 2015
Agency:
Del Campo Saatchi & Saatchi Buenos Aires
Client:
BGH
Executive Creative Director:
Ariel Serkin
Executive Creative Director:
Juan Pablo Lufrano
Executive Creative Director:
Rafael Santamarina
Creative Director:
Agustin Suarez
Creative Director:
Sebastián Duccoli
Writer:
Juan Seillant
Art Director:
Javier Agena Goya
Head of Art:
Mariano Espagnol
Senior Art:
Fernando Lanuza
Senior Art:
Diego Urbano
General Producer:
Adrian Aspani
Producer:
Felipe Calviño
Producer:
Julia Calabria
Account Director:
Ana Bogni
Account Supervisor:
Manuela Sorzana
Production Company:
Primo
Director:
Jonathan Gurvit
Executive Producer:
Alejandro di Michele
Producer:
Victoria Piantini
Photographer:
Leandro Filloy
Art Direction:
Rafa Olarra
Stylist:
Abril Bellati
Post Production Coordinator:
Sebas Lopez
Post Production Company:
La Posta
Executive Producer:
Pablo Tufaro
Producer:
Lucia Ortega
CGI Director:
Nicolas Cantarelli
CGI:
Martin Peralta
CGI:
Cesar Salvatierra
Composite Director:
Damian Brillantino
Composition:
Cristian Bopp
Composition:
Pablo Maiese
Composition:
Diego Dzisiuk
Simulation:
Matias De Rose
Color Correction:
La Posta
Editor:
Alejo Hoijman
Sound Design:
Not Deaf Sound
Music:
Pendex Music

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