Bic: Shave

This two-page execution makes a "beard" scribbled on with a Bic pen disappear with the flip of a page and, symbolically, with another one of the company's products: a disposable razor.

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This two-page execution makes a "beard" scribbled on with a Bic pen disappear with the flip of a page and, symbolically, with another one of the company's products: a disposable razor.
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About

Credits
Date
Apr 28, 2008
Client:
Bic
Agency:
UbachsWisbrun/JWT
Art Director:
Marco Sluijter
Copywriter:
Dieuwer Bulthuis
Photographer:
Mieke Meesen
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