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Bic Crowdsources Handwriting Styles to Create a 'Universal Typeface'

Experiment Promotes Bic's Cristal Ballpoint

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Pen-maker Bic has launched a digital project in which it's crowdsourcing digital handwriting contributions from around the world to combine them into a single "Universal Typeface." The experiment, which promotes the brand's Cristal ballpoint, was developed by DDB Tribal Düsseldorf and produced by digital production company MediaMonks. Participants can submit their handwriting using Mobile Connect technology on their smartphone or tablet touchscreen. They can also explore statistical differences and similarities between their own contribution and the average contribution of different demographics, grouped according to age, gender, industry of employment and other characteristics. MediaMonks developed a unique algorithm that will merge all the input and aggregate the results into the "Universal Typeface", which will be downloadable as a font from August.

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About

Credits
Date
Jun 10, 2014
Agency:
DDB Tribal Dusseldorf
Chief Creative Officer:
Eric Schoeffler
Client:
Bic
Managing Director (Creative):
Dennis May
Creative Director:
Jan Propach
Art Director:
Dominika Zajac
Art Director:
Fabian Jung
Art Director:
Christian Bueltmann
Copywriter:
Tobias Hecking
Project Manager:
Sönke Bruns
Production Company:
MediaMonks
ECD:
Jouke Vuurmans
Executive Producer:
Joris Pol
Project Director:
Quinten Beek
Creative/Art Director:
Nicolas Mollien
Data Creative:
Matthijs Klip
UX:
Willem Baas
Designer:
Elbert Niezen
Designer:
Jorge Garcia
Animator:
Maxwell Reed
Front End Developer:
Hendrik-Jan de Harder
Front End Developer:
Nigel Manson
R&D:
Richard Mulder
Canvas Specialist:
Johan Holwerda
Back End Developer:
Chase Sillevis
Copywriter:
Matthew Elworthy

See more credits

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