Bierbitzch: Of Yaks and Yucks

And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch? Unfortunately, a previous campaign had already plumbed the depths of the obvious, including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup

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And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch? Unfortunately, a previous campaign had already plumbed the depths of the obvious, including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup Straw Dogs, featuring a hottie in a thong and the line, "Nothing goes down like a Bierbitzch." So a new strategy was required. The beer
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About

Credits
Date
Oct 23, 2003
Copywriter:
Brian Marabello
Art Director:
Brian Morgan
Client:
Bierbitzch
Agency:
Straw Dogs
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