Big Data's New Interactive Video Turns Your Facebook Content into a Hawk

Your happy times become the wings of a bird, and more

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Big Data, the New York band known for exploring the internet's impact on the human experience, has now turned your Facebook feed into a winged beast. The band teamed with Boulder-based creative Rajeev Basu on this interactive video for its track "Dangerous." Like other interactive Facebook works we've seen before (see Intel's Museum of Me and Toyota's Social Network Racer, for example), the music video devours your social data and turns it into something completely new, in this case, a hawk. "It acts as a reminder of just how much data we each reveal online," said Basu.

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Aug 19, 2013
Big Data
Rajeev Basu
Art Director:
Rajeev Basu
Rajeev Basu
Creative Coder:
Chandler Prall
Jordy Van Den Nieuwendijk
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