Creativity

This Barber Shop Aims to Outbid a Beer Brand for Everton Shirt Sponsorship

Indiegogo Campaign Highlights Business Practices of Big Alcohol

By Alexandra Jardine. Published on Jun 20, 2016

Editor's Pick

In the U.K., Everton is the last major soccer team to be sponsored by an alcohol brand (Chang beer). So pressure group Bigalcohol.Exposed, which highlights the business methods of the alcohol industry, decided to do something about it.

In a campaign by startup Swedish agency Round & Round, it started an Indiegogo campaign for a local Liverpool barber shop, Sean & Sean Burns, to outbid Chang for the shirt sponsorship. The group believes that sport sponsorship is one of the ways alcohol brands unfairly target chlildren, and decided that people would be more likely to support the cause if they had a local sponsor as an alternative. They'll need at least $23 million to do it, but the agency is hoping the #OutbidChang hashtag will catch on via social media and make this David versus Goliath venture a reality.

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About

Credits

Date
Jun 20, 2016
Agency:
Round & Round
Client:
Bigalcohol
PR:
Round & Round
Executive Creative Director:
Andreas Ullenius
Creative Director:
Andreas Ullenius
Creative Director:
Hanna Björk
Art Director:
Fredrik Josefsson
Art Director:
Johanna Johansson
Copywriter:
Erik Ström
Head of Art:
Fredrik Josefsson
Project Manager:
Marie Höglin
Head of PR:
Henrik Hallberg
PR Strategist:
Jessica Sandberg
Producer:
Marcus Alm
Producer:
Sofia Bellini
Director:
Anders Helgesson

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