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Bill & Melinda Gates Foundation and Viacom: Get Schooled Promo

Tonight at 8 p.m. The Gates Foundation and Viacom will air a new documentary roadblocked across all its channels to launch a new national education initiative, Get Schooled.

Editor's Pick

Viacom, in partnership with The Bill and Melinda Gates foundation, have launched Get Schooled, a five-year national education initiative. The project kicks off tonight with documentary that follows President Barack Obama, NBA MVP LeBron James, and Kelly Clarkson, along with three of their closest colleagues. The program will be aired across all Viacom properties at 8 pm, in the company's first ever programming roadblock.

The documentary is just one component of a five-year plan to address the challenges of public schools in the U.S. @radical.media served as creative collaborator on the entire project and also designed a website that serves as a meeting point for students, parents, teachers and businesses. Kids get career advice, including a look at job options through the lens of the celebrities featured in the documentary.

The site also provides info for parents and teachers looking to improve their local school system and for corporations interested in sponsorship. It also allows visitors quick access to writing to their local government on educational improvements.

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About

Credits
Date
Sep 08, 2009
Client:
Bill & Melinda Gates Foundation and Viacom
Production Company:
@radical.media
Creative Director:
David Sirulnick
Executive Producer:
David Sirulnick
Director:
Lauren Lazin
Executive Producer:
Lauren Lazin
Executive Producer:
Jon Kamen
Executive Producer:
Robert Friedman
Executive Producer:
Justin Wilkes
Executive Producer (Get Schooled Initiative):
Carl Folta
Executive Producer (Get Schooled Initiative):
Greg Shaw
Executive Producer (Get Schooled Initiative):
David Katz
Executive Producer (Get Schooled Initiative):
Marie Groark
Co-Executive Producer:
Nia Batts
Producer:
Katy Garfield
Line Producer:
Ed Devney
Production Supervisor:
Louise Shelton
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