Creativity

Hypnotized People Look Really Funny Reliving Their Favorite Concerts

Magazine Gave its Brazilian Fans Experience as a Gift

Published on May 12, 2015

Editor's Pick

It seems stunts are getting even more and more outrageous -- this one, from Billboard Magazine and Ogilvy Brazil, brought music lovers back in time, with the help of a hypnotist.

The agency recruited music lovers via social media and invited them to a theater, where they met hypnotist Rogerio Castilho, who used regression techniques to take them back to their favorite concerts.

The results are amazing -- and totally hilarious, as you see them acting like teenagers, playing air guitar to Queen and spouting lyrics to songs from Madonna, Bon Jovi, Ozzy Osbourne and more. Billboard says the experience was a "gift" to its fans.

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About

Credits

Date
May 12, 2015
Agency:
Ogilvy Brazil
Client:
Billboard Brazil

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