Creativity

This razor brand embraces women with body hair

Billie tapped photographer Ashley Armitage to depict women in hirsute glory

By Jack Neff; Ann-Christine Diaz. Published on Jun 27, 2018

Editor's Pick

Here's something else you don't see often, a women's razor brand that celebrates women's body hair.

Billie, a brand launched around the contention that women pay a "pink tax" on razors by paying more than men do for similar products, has a new campaign to pay homage to the stuff razors remove--female body hair in all its glory. "Project Body Hair" means to reflect Billie's belief that women aren't "goddesses" for shaving and should only shave when they want to, plus the idea that they shouldn't pay more for a razor just because it has a pink handle.

The campaign was shot by photographer Ashley Armitage, known for celebrating female body hair in her imagery. As part of the campaign, created in-house, Billie is donating photography of women with body hair to stock photo site Unsplash. It's also crowdsourcing positive images of women with body hair on its website projectbodyhair.com and via the hashtag #projectbodyhair.

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Credits

Date
Jun 27, 2018
Client:
Billie
Creative Director:
Noemie Le Coz
Art Director:
Katie Minchak
Director:
Ashley Armitage
Director of Photography:
Andrew Maso
Photographer:
Ashley Armitage
Photographer:
Luca Venter
Creative Director:
Marie Rönn
Creative Director:
Tim Cairns
Executive Producer:
Amy Kommatas
Post Production Company:
Whitehouse Post
Executive Producer:
Caitlin Grady
Editor:
Lizzy Graham
Post Producer:
Jessica Mann
VFX/Finishing:
Carbon
Colorist/Head of Color Grading:
Aubrey Woodiwiss
Partner/EP:
Frank Devlin
Color Assist:
Bree Brackett
Flame:
John Price
Music:
Tomboy by Princess Nokia
Sound Design:
Wave Studios
Audio Engineer:
Aaron Reynolds
Executive Producer:
Vicky Ferraro

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