Creativity

Bing: Redu

Bing revs its engine for education

Published on Sep 15, 2010

Editor's Pick

Bing and CAA Marketing have teamed on an online initiative to aggregate information and foster discussion on the issue of education in the U.S.

The project, called Redu, is based around the idea "Rethink, Reform and Rebuild Education," and, at present, is a site where teachers, students, parents and concerned citizens can go to get information on various aspects of the education debate, get ideas on improving education, learn about volunteer programs or donate.

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About

Credits

Date
Sep 15, 2010
Agency:
CAA Marketing
Chief Creative Officer:
Jae Goodman
Client:
Bing
Creative Director:
Jesse Coulter
Creative:
Ricardo Viramontes
Creative:
Todd Hunter
Content Manager:
Jay Brooker
Content Manager:
Oliver Jolliffe
Digital Production Company:
Rokkan
Production Company:
HunterGatherer
Director:
Todd St. John
Music:
Beta Petrol
Executive Music Producer:
Bryan Ray Turcotte
Mix:
Joel Waters at Lime Studios

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