A Massage at the Touch of a Button--for Cows

Swiss Shoppers Provide Remote Treat For Organic Dairy Animals in Campaign for Bio Suisse

By Emma Hall. Published on Oct 11, 2017

Editor's Pick

As if cows on Swiss organic dairy farms didn't have it good enough already -- all that fresh air, mountain scenery, organic food and personal attention from farmworkers -- they can now get a massage at the touch of a button.

Bio Suisse (the federation of Swiss organic farmers) and agency Thjnk have installed a box at a mall in Zurich that lets shoppers set off an automatic massager, located at a farm 30 miles away.

A screen provides a live link to watch in real time as the cattle make their way towards the rotating brushes to luxuriate in the sensations that shoppers set in motion. As the film shows, the animals actively enjoy the "spa" experience provided by carwash-style brushes.

The instructions say, "Make the cow happy. And in turn, the cow will make you happy" -- a promise that is fulfilled with a free sample of milk for anyone who pushes the button. Thjnk's work is part of the ongoing "Everything Is Connected One Way or Another" campaign for Bio Suisse.

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Oct 11, 2017
Bio Suisse
Head of Marketing:
Jürg Schenkel
Project Management of Marketing, Communication and Advertising:
Sylvia Gysin
Head of Media:
Ania Biasio
Alexander Jaggy
Creative Managing Director:
Alexander Jaggy
Andrea Bison
Consultant Managing Director:
Andrea Bison
Creative Director:
Pablo Schencke
Art Director:
Cornelia Hess
Project Manager:
Mirjam Birrer
Project Manager:
Angela Cristofari
Planning Director:
Isabelle Akermann
Melanie Schneider
PR Consultant:
Katrin Schmitter
Ralf Brändli
Machine Construction:
Peter Scherz
Machine Construction:
Tobias Wanner
Luc Kämpfen
Assistant Camera:
Yves Marchon
Sound Director:
Peter Döbeli
Media Consultant:
Marco Berto
Media Consultant:
Kathalin Suppanz

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