Creativity

Is This the World's 'Most Eco-Friendly Campaign Ever'?

French Organic Grocer Biocoop Goes to Extreme Green Lengths

Published on Jun 09, 2015

Editor's Pick

French organic grocery chain Biocoop went all out to prove its environmental credentials by trying to create "the most eco-friendly campaign ever."

Agency Fred & Farid Paris created posters by taking photos with a traditional pin-hole camera and using vegetable paint to put graphics on by hand -- but that's not all. Staff had to use bikes to get to the shoot and slept in eco-gites, eating only organic, locally-produced food. Films were shot on traditional film and edited by hand.

If this sounds like just stepping back a hundred years, Fred & Farid also tried to take a "green" approach to promoting the campaign digitally, with a "lightweight" interactive website that only takes up 3MB and by "recylcing" old tweets rather than composing new ones.

The agency says the campaign used three times less CO2 than if it had been produced normally. It also got Biocoop more than 10 million impressions on Twitter.

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Credits

Date
Jun 09, 2015
Agency:
Fred & Farid Paris
Chief Creative Officer:
Fred & Farid
Client:
Biocoop
Chief Creative Officer:
Fred & Farid
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Olivier Lefebvre
Executive Creative Director:
Olivier Lefebvre
Copywriter:
Noé Sato
Copywriter:
Noé Sato
Art Director:
François Claux
Art Director:
François Claux
Assistant Art Director:
Alexandre Jegou
Assistant Art Director:
Alexandre Jegou
Digital Art Director:
Rémy Gendre
Digital Art Director:
Rémy Gendre
Head of Social:
Matthieu Bouilhot
Head of Social:
Matthieu Bouilhot
Brand Development Supervisor:
Patrick Marguerie
Brand Development Supervisor:
Patrick Marguerie
Brand Development Supervisor:
Maéva Selami
Brand Development Supervisor:
Maéva Selami
TV Producer & Art Buyer:
Adélaide Samani
TV Producer & Art Buyer:
Adélaide Samani
Print Producer:
Julia Durey
Print Producer:
Julia Durey
Print Producer:
Olivier Lepaire
Print Producer:
Olivier Lepaire
Digital Producer:
Domitille Doat
Digital Producer:
Domitille Doat
Digital Producer:
Jim Tran
Digital Producer:
Jim Tran
Digital Producer:
Benjamin Bouzerau-Levy
Director:
Killdeath
Director of Photography:
Zach Spiger
Photographer:
David Ledoux
Typographer:
Aleksi Cavaillez
Photo Developer:
Paul Feton
Media Strategist:
Julien Leveque
Media Strategist:
Lauren Godet
Music:
Capitaine Plouf
Production Company:
Continental Productions

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