Creativity

Bissell Marketing Exec Gets Really Gross to Demo Symphony Cleaner

Ravi Dalchand Really Wants His Pasta

Published on Aug 25, 2014

Editor's Pick

To prove the cleaning power of his company's Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.

In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal -- even sopping up the last bits with a piece of bread.

If the product lived up to its promise, Mr. Dalchand avloided eating 99.9 % of the bacteria previously infested the floor.

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About

Credits

Date
Aug 25, 2014
Agency:
KBS+ Toronto
Chief Creative Officer:
Gary Watson
Client:
Bissell
Chief Creative Officer:
Matt Hassell
Creative Director:
Raul Garcia
Art Director:
Raul Garcia
Art Director:
Jessica Toye
Writer:
Alex Bird
Senior Brand Manager:
Ravi Dalchand
VP-General Manager:
Craig Emmerson
Agency Producer:
Margaret Callaghan
Production Company:
Circle
Executive Producer:
Karen Tameanko
Director:
Jeffrey Zablotny
Line Producer:
Elizabeth Findlay
Line Producer:
Amanda Field
Postproduction Company:
Married To Giants
Executive Producer:
Denise Shearer
Editor:
Monica Remba
Assistant Editor:
Dylan Atkinson
Online Artist:
Trevor Corrigan
Online Assistant:
Preeti Torul
Color & VFX Artist:
Alter Ego
Colorist:
Tricia Hagoriles
Audio:
Grayson Matthews

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