Bissell Marketing Exec Gets Really Gross to Demo Symphony Cleaner

Ravi Dalchand Really Wants His Pasta

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Editor's Pick

To prove the cleaning power of his company's Symphony All-in-One Vacuum, Bissell Canada Senior Brand Manager Ravi Dalchand pulled a big gross-out move before commuters on the Toronto subway.

In this new spot created out of KBS+ Toronto. Mr. Dalchand sics the cleaner on a very filthy section of the train platfom and gives it a good scrub-down. Then, to the dismay of onlookers, he dumps a plate of pasta on the washed surface and heartily digs into the meal -- even sopping up the last bits with a piece of bread.

If the product lived up to its promise, Mr. Dalchand avloided eating 99.9 % of the bacteria previously infested the floor.

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Aug 25, 2014
KBS+ Toronto
Chief Creative Officer:
Gary Watson
Chief Creative Officer:
Matt Hassell
Creative Director:
Raul Garcia
Art Director:
Raul Garcia
Art Director:
Jessica Toye
Alex Bird
Senior Brand Manager:
Ravi Dalchand
VP-General Manager:
Craig Emmerson
Agency Producer:
Margaret Callaghan
Production Company:
Executive Producer:
Karen Tameanko
Jeffrey Zablotny
Line Producer:
Elizabeth Findlay
Line Producer:
Amanda Field
Postproduction Company:
Married To Giants
Executive Producer:
Denise Shearer
Monica Remba
Assistant Editor:
Dylan Atkinson
Online Artist:
Trevor Corrigan
Online Assistant:
Preeti Torul
Color & VFX Artist:
Alter Ego
Tricia Hagoriles
Grayson Matthews
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