Creativity

Careful! You Might End Up Liking the Weird Taste of This Soda

Spanish Aperitif Bitter Kas Has Fun With Our Likes and Dislikes

Published on Jun 10, 2015

Editor's Pick

How do you market a product that has a love it or hate it taste? Marmite has always done it well, and in this Spanish spot, Bitter Kas, a bitter-tasting soda owned by Pepsico, takes a fun approach to matters of taste, likes and dislikes. The spot, by Barcelona agency &Rosas, races through a bunch of animate and inanimate objects, from irons to coffee makers, stubble to frogs, as a voiceover tells us that we can't do much about our changing likes or dislikes. It ends by saying that if, out of all the strange things in the world, you end up liking Bitter Kas, don't ask why because you can't control your taste.

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About

Credits

Date
Jun 10, 2015
Agency:
&rosas
Client:
Bitter Kas
Creative Director:
Tuning
Art Director:
Núria Pujol
Copy:
Carles Gómez
Accounts Management:
Juan Badilla
Accounts Management:
Edu Rojo
Production Direction:
Patricia Garcia
Producer:
The Production Club
Post-production producer:
Cristina Arisó
Assembly:
Alba Oriol
Post-Production:
Deluxe
Sound Studio:
Deluxe
Music Composition:
Trafalgar
Director:
Joana Colomar
Producer:
Carlos Vidal-Ribas
Director of Photography:
Miquel Prohens

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