Creativity

Bixbi Pet: Lost Dogs

Because you don't want another dog to die.

Published on Sep 10, 2012

Editor's Pick

Don't kill your dog with treats. This new film from Boulder, Colorado-based organic pet food maker Bixbi Pet wants to educate pet parents about potential threats to their furry family members' health and call their attention to the dangers of tainted pet treats from China. According to the video, the creation of toxic chicken jerky remains largely unregulated in China, while U.S. pet food companies continue to source from the country, despite an FDA advisory a few years ago. Bixbi created this eye-opening video and is encouraging people to take action by telling the FDA and signing a petition online.

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Credits

Date
Sep 10, 2012
Agency:
Made Movement
Chief Creative Officer:
Dave Schiff
Client:
Bixbi Pet
Chief Design Officer:
John Kieselhorst
Copywriter:
Claire Wyckoff
Copywriter:
David Satterfield
Designer:
Chad Poorman
Designer:
TC Cleary
Producer:
Isaac Karsen

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