Bjork's 'Notget VR' Experience Wins Digital Craft Grand Prix at Cannes

Virtual Reality Project Depicts Singer's Digital Avatar

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Bjork's virtual reality experience "Notget VR," earned the Digital Craft Grand Prix at Cannes.

London visual effects company Analog and W&N Studio, home of the project's directors Warren Du Preez and Nick Thorton Jones, created the experience promoting a track of the same name off Bjork's "Vulnicura" album, which has already previously spawned other virtual reality efforts including one for "Stonemilker." The Grand Prix-winner depicts Bjork's digital avatar, adorned in a second skin of dancing lights and skipping about in an ethereal world -- the depth of which, Digital Craft Jury President Henry Cowling said, needs to be experienced in virtual reality.

Read more about the judging over at AdAge.com.

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About

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Date
Jun 23, 2017
Client:
Bjork
Production Company:
Analog/W&N Studio
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