Black Eyed Peas: BEP 360 App

Will.i.am's will.i.app

Published on

Editor's Pick

Black Eyed Peas frontman Will.i.am has launched a new entertainment apps company, will.i.apps, and the first product from the new venture is a Black Eyed Peas app enabling a 360-degree video experience.

The BEP-360 app is based around the video for the band's The Time (Dirty Bit). By moving their mobile phone, viewers can experience different aspects of the video, and access layers of content, including an AR-enabled album cover, community-contributed comments and the Peas' Twitter feed.

Check out the making of and more will.i.apps info on the company's site.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 25, 2011
Digital Agency:
will.i.apps
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age