Creativity

Black Lives Matter Asks Black People to 'Mark Yourself Unsafe' With App

Social Media Tool Launches in Week of MLK Day and Inauguration

By Alexandra Jardine. Published on Jan 18, 2017

Editor's Pick

Black Lives Matter is making a statement in the week of Martin Luther King Jr. Day and Trump's Inauguration, launching an app that invites black people living in America to "Mark Yourself Unsafe."

In a twist on Facebook's "safety check" feature that allows users near a major crisis to let their friends know that they're safe, the app allows people to log in with Facebook or Twitter and make a statement on social media about feeling unsafe as a black person in America. Non-black people can also show their support.

The app was created by JWT New York, which first worked with Black Lives Matter in December on a campaign encouraging people to support black businesses.

Patrisse Cullors, co-founder, Black Lives Matter, said in a statement: "From slavery to Jim Crow to prejudicial and deadly policing, America has never been a safe place for black people. We need to take action to continue to raise awareness about how racism impacts our families and communities. Mark yourself unsafe and show your support."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 18, 2017
Agency:
JWT New York
Client:
Black Lives Matter

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.