Creativity

Blackberry: Those Who Do

Be different.

Published on May 16, 2012

Editor's Pick

Blackberry positions itself as the phone that differentiates those who do from those who don't, in this commercial from AMV BBDO directed by Kevin Thomas. A split screen spot (reminds us of a Martini spot from last year which had a similar concept) shows you the difference between a bean bag (for those who don't) and a straight-back office chair, or a family sitting on a couch versus one sitting on an amusement park ride.

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About

Credits

Date
May 16, 2012
Agency:
AMV BBDO
Client:
Blackberry
Creative Director:
Simon Foster
Creative Director:
John LaMacchia
CW:
Zac Ellis
AD:
Rich Littler
Agency Planner:
Tom Johnstone
Agency Planner:
Joe Heath
Agency Planner:
Pippa Morris
Agency Producer:
Anita Sasdy
Agency Producer:
Hannah Davies
Media Agency:
Starcom
Media Planner:
Justin White
Production Company:
Thomas Thomas
Director:
Kevin Thomas
Production Co. Producer:
Phillippa Thomas
Post Production Company:
The Mill
Audio Post Production:
Wave

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