Own a Piece of the Ice the Chicago Blackhawks Skated On

Stanley Cup Winners Sell Bits of United Center Ice for Charity

Published on

Editor's Pick

If you're not a hockey fan, this creative idea may come off as a little bit unhygienic. The Stanley Cup-winning NHL team Chicago Blackhawks wanted to raise some money for children's charities -- and Ogilvy Chicago helped them come with a piece of merchandise like no other: the ice they skated to glory on. The home ice from the United Center was chopped and melted away, but some of it was captured in commemorative containers that fans can purchase -- and keep forever.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 31, 2013
Agency:
Ogilvy & Mather Chicago
CCO:
Joe Sciarrotta
Client:
Blackhawks
ECD:
David Hernandez
ECD:
Liz Taylor
GCD:
Dave Metcalf
GCD:
Chris Turner
CD:
Sam Spratlin
Producer:
Mike Diedrich
Editor:
Matt Golin
Music:
Earhole Studios
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age