Creativity

Videogame Company Blizzard Wants to Put a Player Up in a Haunted House for a Night

Brand Is Promoting 'Diablo III' With Live-Streamed Event

By Alexandra Jardine. Published on Jul 25, 2017

Editor's Pick

Gaming company Blizzard has come up with a spooky way to promote its new game "Diablo III" -- it's inviting a fan to spend the night in a "haunted" house -- and the rest of the world will get to see it through Twitch.

The campaign, by Blizzard Nordic and Swedish agency Wenderfalck, asks Diablo fans to apply for the chance to spend one night at Borgvattnet's rectory, allegedly one of the most haunted houses in Sweden, while playing the game's new Necromancer hero class and live-streaming their adventures on Twitch.

The campaign aims to engage the streaming community and showcase the powers of the Necromancer character, who has abilities to control the dead.

Brave people can apply via a website and should include an explanation as to why they should be selected for the experience. All applicants are expected to be well-versed in the Diablo universe, comfortable with hosting an online video stream and physically and mentally fit for the ordeal.

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About

Credits

Date
Jul 25, 2017
Agency:
Wenderfalck
Client:
Blizzard
Creative Director:
Petter Rudwall
Creative:
Adam Radi
Strategist:
Axel Barvaeus
PR Specialist:
Benjamin Brodin
Project Manager:
Hugo Rückert
Client Service:
Peter Andersson

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