Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek

Mag launches 'BBW Gets You Ahead' for parents of kids living at home

Published on

Editor's Pick

Millennials are having a rough month. First, Joel Stein lambasted them for being "narcissists" in a widely-derided Time Magazine cover story. Now, Bloomberg Businessweek is trying to get them to move out of their parent's houses and land a job.

Walrus created this interesting site, which lets parents co-habiting with their millennial kids send them a colorful, passive aggressive e-card, then fill out of the form to send them 12 free issues in print, or via the iPad. The magazine is clearly hoping its content will do enough to give the kids and edge, and send them on their way. However, there's also the option for you to send yourself the free issues, or to send them to a friend, relative or significant other. The site notes: "While giving millennials grief is highly entertaining, we want to acknowledge that the woeful state of the economy is not their fault. These free issues and ecards are intended to help a generation that could sure use a hand, not to blame them." The cards are also sold in Papyrus stores.

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About

Credits
Date
May 22, 2013
Agency:
Walrus
CD:
Deacon Webster
Client:
Bloomberg Businessweek
CW:
Marco Diaddezio
CW:
Mike Lee
AD:
Evan Vosburgh
Developer:
14Four
Photographer:
David Emmite
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