Creativity

Bloomberg: Labyrinth

A game that sells.

Published on May 02, 2012

Editor's Pick

JWT New York and Bloomberg launch Labyrinth, a series of mental and physical puzzles for traders to have some fun with -- and get marketed to in the process.

Labyrinth, which is available to all Bloomberg users, is a custom gaming platform for traders to use while they are working. The package also includes Bloomberg Trading Solutions branding throughout the game. For example, 'power-ups,' which let users get to the top of leaderboards, are branded. It is designed to engage those who already use Bloomberg terminals and products and get them to learn more about the trading solutions platform.

Anybody who uses Bloomberg products from a financial institution has access to the game.

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About

Credits

Date
May 02, 2012
Agency:
JWT New York
Client:
Bloomberg
ECD:
James Cooper
CD:
Josh Shabtai
User Experience Strategist:
Jon Fishel
Game Designer:
Stevie Critoph
Art Director:
Ben Morejon
Copywriter:
Alex Schaeffer
Concept Design:
Tim Nolan
Director of Digital Production:
Suzanne Molinaro
EP:
Jenn Mann
Producer:
Vishal Dheiman
Director of Creative Technology:
Martin Legowiecki
Technical Director:
Ricky Bacon
Technical Lead:
David Wu
Developer:
Manuel Munoz
Developer:
Ken Jamieson
Developer:
Dave Padovano
Developer:
Eric Laquer
Developer:
Jay Konopka
Planner:
Mariam Dilawari
Planner:
Adrian Barrow
Director of Music:
Paul Greco
Director of Audio Post-Production:
Greg Tiefenbrun
Sound Designer:
Alan Friedman
Quality Assurance:
Will Creedle
Quality Assurance:
Mishu Hassan
Quality Assurance:
Sujay Debsikdar
Director of Digital Business Ops:
Dawn Rutkoski
Analytics:
Craig Stauber

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