Creativity

Bloomingdale's: Bodymetrics Pod

The pod to solve all your jeans problems.

Published on Mar 16, 2012

Editor's Pick

Kinect for Windows, Bodymetrics and Bloomingdale's may have just solved your biggest problem of all: Your hunt for the perfect jeans. Bodymetrics, which was one of our favorite technologies on the CES show floor last year, has developed the Bodymetrics Pod. The Pod was introduced in the U.S. for the first time during Bloomingdale's Women's Denim Days in L.A.

The pod lets you get your body mapped to find jeans that fit and flatter (that elusive combination!) your body, all from the jeans styles available at the retailer.

At Denim Days, customers were able to create a Bodymetrics account, then stood inside the pod, waiting for the Kinect for Windows sensors to create a 3D map of their bodies. The "shape" of the customer can then be calculated. The entire process takes about five seconds.

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About

Credits

Date
Mar 16, 2012
Agency:
Razorfish
Client:
Bloomingdale's

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