Creativity

Bloomingdale's Is Latest Brand to Create Its Own Emojis

'Bloomoticons' Will Appear on Bags and in-Store

By Alexandra Jardine. Published on Feb 25, 2016

Editor's Pick

Bloomingdale's has joined Pepsi, Dove and Domino's on the list of brands rushing to embrace emojis with the launch of "Bloomoticons."

The emojis, which will be available for free download beginning March 1, were created in collaboration with some of the store's designers to promote their "100% Bloomingdale's" collections. For example, Sarah Jessica Parker chose a ribbon mimicking the grosgrain detailing she uses in her designs as well as a taxi symbolizing her New York City inspiration.

Bloomoticons will appear on the store's Medium Brown Bag, and on special merchandise including an iPhone Little Brown Case, coffee mugs, and a Little Black Book notebook. Bloomoticon stickers will also be distributed in stores encouraging customers to share their favorite fashionable moments via social media. Each week, new 100% Bloomingdale's merchandise will be featured on special trend walls in-store. On the "Spring Must-Haves" wall, customers can vote for their favorite trend by placing a Bloomoticon sticker next to their style of choice, while on the "Color Wall," customers are invited to brighten up the store by coloring in their favorite Bloomoticon or favorite spring trend.

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About

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Date
Feb 25, 2016
Client:
Bloomingdale's

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