Bloomingdales/NBC: Look the Part, Be the Part

Pose with the stars, virtually.

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GoldRun's V2 augmented reality app allows Bloomingdales customers to pose with characters from NBC shows to get the chance to win a prize. V2, which includes the usual augmented reality features as well as leader board to track points of participants, will let Bloomingdales shoppers "pose" with characters from shows like The Playboy Club, Up All Night and Whitney. Customers can then take a picture and share it using the GoldRun app for a chance to win $100 Bloomingdales gift cards and a trip to L.A. Customer service associates will also be equipped with iPads to take pictures for you.

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Oct 05, 2011
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