Creativity

Blue Cross/Blue Shield: Shopping

How kids being kids can make adults cry.

Published on Sep 11, 2012

Editor's Pick

Children speak, and act, the truth. That's apparent in a new pair of child obesity spots out of Mono, for Blue Cross Blue Shield of Minnesota. Two boys sit at a fast food restaurant trying to one up each other with their heroic dad tales, and a little girl trails her mother at the grocery store, taking cues from her mom as she fills her own tiny cart. On the surface, they're a pair of heartwarming scenarios, but the finer details--and the parents' expressions, reveal a more unsettling reality.

The spots were directed by Academy's Amanda Boyle, who previously painted another tragic, yet beautiful portrayal of kids in the moving "Sh*t Kids Say" film for the NSPCC, out of Inferno London.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 11, 2012
Agency:
mono
Client:
Blue Cross/Blue Shield
Director:
Amanda Boyle
Production Company:
Academy Films
EP/Academy:
Lizie Gower
Producer/Academy:
James Cunningham
Director of Photography:
George Steel
Line Producer/Circle:
Amanda Field
CD/Writer/AD/Designer/Agency Producer:
mono
Editorial:
Whitehouse Post
Editor:
Steve Jess
Senior Producer:
Melanie Klein
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Online:
Drive Thru
Online Editor:
Derek Johnson
Producer:
Beth Wilson
Audio Mix:
Echo Boys Music
Sound Designer:
Tom Lecher
Mix Engineer:
Tyler Tholl
Producer:
Sara Davidson

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.