Blue Cross/Blue Shield: Shopping

How kids being kids can make adults cry.

Published on

Editor's Pick

Children speak, and act, the truth. That's apparent in a new pair of child obesity spots out of Mono, for Blue Cross Blue Shield of Minnesota. Two boys sit at a fast food restaurant trying to one up each other with their heroic dad tales, and a little girl trails her mother at the grocery store, taking cues from her mom as she fills her own tiny cart. On the surface, they're a pair of heartwarming scenarios, but the finer details--and the parents' expressions, reveal a more unsettling reality.

The spots were directed by Academy's Amanda Boyle, who previously painted another tragic, yet beautiful portrayal of kids in the moving "Sh*t Kids Say" film for the NSPCC, out of Inferno London.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 11, 2012
Agency:
mono
Client:
Blue Cross/Blue Shield
Director:
Amanda Boyle
Production Company:
Academy Films
EP/Academy:
Lizie Gower
Producer/Academy:
James Cunningham
Director of Photography:
George Steel
Line Producer/Circle:
Amanda Field
CD/Writer/AD/Designer/Agency Producer:
mono
Editorial:
Whitehouse Post
Editor:
Steve Jess
Senior Producer:
Melanie Klein
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Online:
Drive Thru
Online Editor:
Derek Johnson
Producer:
Beth Wilson
Audio Mix:
Echo Boys Music
Sound Designer:
Tom Lecher
Mix Engineer:
Tyler Tholl
Producer:
Sara Davidson
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age