Creativity

Blue Shield of California: Uncovered

The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents.

Editor's Pick

The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 09, 2008
Client:
Blue Shield of California
Agency:
TAXI New York
Chief Creative Officer:
Paul Lavoie
Creative Director:
Jason McCann
Art Director:
Anne Bioty
Copywriter:
Matt Keats
Sculptor:
Daniel Stocks
Agency Producer:
Ed Burgoyne

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.