Blue Shield of California: Uncovered

The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Published on

Editor's Pick

The outdoor display, "Uncovered," is meant to bring attention to California™s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 09, 2008
Blue Shield of California
TAXI New York
Chief Creative Officer:
Paul Lavoie
Creative Director:
Jason McCann
Art Director:
Anne Bioty
Matt Keats
Daniel Stocks
Agency Producer:
Ed Burgoyne
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age