Creativity

Blur: Race

The end of cute

Published on Jun 01, 2010

Editor's Pick

A spot for Activision's recently released racing game Blur takes a shot at cutesy racers (looking at you, Mario Kart).

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About

Credits

Date
Jun 01, 2010
Agency:
Droga5 New York
Client:
Activision
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Copywriter:
Isaac Silverglate
Art Director:
Jeff Anderson
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Dana May
In-House Editor:
Nick Divers
Animation Company:
Passion Pictures
Director:
Darren Walsh
Co-Director:
David Sigrist
Executive Producer:
Hugo Sands
Producer:
Meg Guidon
Offline Producer:
Doireann de Buitlear
Production Manager:
Helen Lord
Head of CG:
Jason Nicholas
Lead Animator:
David Sigrist
Character Design:
Jeremy Dower
Animator:
Chris Welsby
Compositor:
Johnny Still
Compositor:
David Lea
Compositor:
Celine Desrumaux
Lighter:
Yann Benedi
Lighter:
Ludvic Walsh
Lighter:
Femi Adegboye
Modeler:
Raymond Slattery
Editor:
Tabitha Moore
Editor:
Tim King
Editor:
Fiona De Souza
Music:
Pulse Music
Sound Design:
Noodlehaus
Sound Design:
Pulse Music
Sound:
Sound Lounge
Motion Graphics:
Noodlehaus
Game Developer:
Bizarre Creations

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