BMF: As You Dreamt It

Bring your dreams to real life.

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For perhaps the first time, dreams are made public. Australian agency BMF, with the aid of photographers and a "dream doctor," has created "As You Dreamt It," a 24-dream photography exhibit in Sydney that creates a magical experience for dreamers and those who want to find out what goes in the darkest recesses of a person's sleep cycle.

The photographers worked with people to recreate their dreams, which meant sometimes revisiting places they hadn't been in years, or re-connecting with friends and family. Or maybe something more fantastic, like creating a man with hands of lettuce, or a scenario featuring a Nazi, a dog and a little girl.

If you can't make it to Sydney, there's an online experience which features all the dreams, plus behind the scenes assets of the shoots, and interviews with the photographers, the dreamers and the dream doctor, who analyzes the dream. You can even submit your own dream to the next phase of the experience.

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Date
Jul 25, 2012
Agency:
BMF
Client:
BMF
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