Creativity

BMW: A Window into the Near Future

The future, in real time.

Published on Nov 12, 2012

Editor's Pick

When looking in a mirror, not that many people want to see their future (i.e. ageing faces, wrinkles), but Kirshenbaum Bond Senecal + Partners and Spies and Assassins run with the concept in a super fun way for BMW. To spread the word about BMW's iTour, the agency erected this "Window into the Near Future" along Sixth Avenue in New York City that transforms live traffic into BMW concept cars that look totally sci-fi. But the coolest bit? As futuristic as it may seem, the digital façade actually represents what the streets could look like in just a couple years when the BMW i3 and i8 electric vehicles are in production.

The hardware behind the installation included three hi-tech cameras, a 3M Vikuiti projection screen and two 40,000 lumen projectors, while car tracking technology--with in-house tweaks from the kbs+ team allowed the display to accurately mimic real-time traffic and environmental conditions.

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About

Credits

Date
Nov 12, 2012
Agency:
Kirshenbaum Bond Senecal + Partners New York
Client:
BMW
President/Co-CCO:
Ed Brojerdi
Agency:
Spies and Assassins
Co-Chief Creative Officer:
Izzy DeBellis
Executive Creative Director:
DJ Pierce
ECD:
Michael Craven
CD:
Marc Hartzman
Associate Creative Director:
Kevin Keehn
Associate Creative Director:
Cesar Rubin
Senior Technical Producer:
Dennis Hanley
Art Director:
Olena Shmahalo
Lead Developer:
Jake Lee-High
Product Analyst:
Matt Richard
Product Architect:
Chris Gsell
Interaction Designer:
Diego Rioja
Head of Interaction Design:
Jed McClure
Director of Product Architecture:
Vikram Tank
Chief Information Officer:
Matt Powell
Executive Director of Technology:
Mike Dory
Executive Technical Producer:
Nick Meyer
Photographer/Retoucher/Illustrator:
John McClafferty
Production:
Deirdre McMurray
Agency Producer:
Ed Miranda
A/V Production:
Glen Sanders

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