Creativity

It's Really Awkward Having a Romantic Beachside Stroll With a BMW Lover

Funny Spots From KBS Directed by Eric Wareheim Depict Drivers Who Just Can't Let Go of Their Cars

By Alexandra Jardine. Published on Oct 17, 2017

Editor's Pick

In a new campaign for pre-owned BMWs, drivers are so attached to their cars that they can't stop driving--even in truly inappropriate circumstances.

The spots, from KBS, show various humorous scenarios: in one, seen here, a couple talk a romantic walk along a sandy beach at sunset. Except, he's actually in the car and she's leaning through the window.

Another spot sees a football coach argue with the referee on the field while driving his BMW, while a third spot sees a proud father drive his daughter up the aisle to get married. The tagline is "You'll never want to stop driving.

Comedy maven Eric Wareheim of Tim & Eric and "Master of None" directed the campaign, via Prettybird.

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About

Credits

Date
Oct 17, 2017
Agency:
KBS
Client:
BMW
Director:
Eric Wareheim
Production Company:
Prettybird
Chief Creative Officer:
Patrick Scissons
Executive Creative Director:
Chris Polychronopoulos
Group Creative Director:
Frank Cartagena
Group Creative Director:
Sam Shepherd
Associate Creative Director:
John Hagerty
Art Director:
John Hagerty
Senior Copywriter:
Chris Wernikowski
Copywriter:
Fanny Josefsson
Art Director:
Ilana Wolstein
Head of Production:
Madison Wharton
Senior Content Producer:
Daniel Roversi
Director of Business Affairs:
Matthew Friday
Brand Strategy Director:
Steve Gorski
Group Business Director:
Socrates Papazoglou
Account Supervisor:
Andrew Ames
Integrated Producer:
Miriam Hamarneh
Production Company:
Pretty Bird
Director:
Eric Wareheim
Director of Photography:
Toby Irwin
Executive Producer:
Susanne Hargrove
Line Producer:
Bernard Rahill
Editorial Company:
Beast Editorial
Editor:
Merritt Duff
Executive Producer:
Melissa Lubin
Senior Producer:
Jennifer Gothard
Music Company:
Extreme Music
Audio Mix Company:
Sound Lounge
Audio Mixer:
Tom Jucarone
Producer:
Alicia Rodgers
Color Company:
CO3
Colorist:
Tom Poole
Finishing Company:
Method
Executive Producer:
Stuart Robinson

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