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BMW: Bullet

There it goes.

Editor's Pick

Cundari and BMW Canada demonstrate the speed and strength of the BMW M5 by likening it to a bullet, in this impressive viral web film that shows the sedan hurtling through the Bonneville Salt Flats. In nice contrast, the footage slows down when it collides with various objects, like a big glass apple or a trio of giant water balloons. The roar of the engine gives way to Beethoven, so the result is what the agency describes as "high performance art."

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About

Credits
Date
Jun 25, 2012
Agency:
Cundari
Client:
BMW
Director of Marketing:
Kevin Marcott
CCO:
Brent Choi
ACD/Copywriter:
Brian Murray
ACD/AD:
Raul Garcia
Producer:
Sumit Ajwani
Digital Strategy:
Todd Hummel
Digital Strategy:
Caitlin Mcdonald
Production House:
Big Block
Director:
Mark Glaser
Managing Director:
Kenny Solomon
EP:
Pete King
Producer:
Kay Rough
Supervisor:
Glenn Bennett
Production Manager:
Kristen Zaik
Coordinator:
Cindy Chapman
Studio Team:
Tom Connors
Studio Team:
Rob Glazer
Studio Team:
Ilya Astrakhan
Studio Team:
Nick Poznick
Studio Team:
Milsap
Music/Sound Design:
Silent Joe West
Creative Director:
Roger Harris
Producer:
Trevor Allan
Sound Design:
Jo Rossi
Sound Design:
Tony Gort
Media:
Media Experts
Media Strategy/Planning:
Karel Wegert
Media Strategy/Planning:
Kris Davis
Editorial Co.:
Whitehouse Post
Editor:
Brandon Porter
EP:
Joni Williamson
Producer:
Kristen Branstetter

See more credits

Category
Latest Creativity News on Ad Age

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