Creativity

BMW: ConnectedDrive

Meet your co-pilot.

Published on Dec 05, 2011

Editor's Pick

BMW has released a series of short films on the latest version of its Connected Drive website, which showcases some of its in-car innovations.

The shorts, by KBS+P, aim to humanize the various technologies (such as iPhone apps and Facebook integration) via an 'enthusiastic' co-pilot who embodies them.

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About

Credits

Date
Dec 05, 2011
Agency:
KBS+P New York
Client:
BMW
Co-Chief Creative Officer:
Ed Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Creative Director:
Marc Hartzman
Creative Director:
Paul Collins
ACD:
Rob Collignon
ACD:
Aileen Calderon
Copy Writer:
Liz King
Director of Content Production:
Dominic Ferro
Senior Content Producer:
Brooke Kaylor
Interactive Producer:
Dennis Hanley
Site Development:
Tom Sunshine
Director:
Dave Laden
Executive Producer:
Cindy Becker
Director of Photography:
Jonathan Sela
Freelance/The Butcher Shop:
Jon Stefansson

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