Creativity

Wild Horses Illustrate Origins of Driving in Exhilarating BMW Ad

Tarsem Directs U.K. Ad That Debuted During 'X Factor'

Published on Dec 15, 2014

Editor's Pick

Radical Media's Tarsem (director of "Mirror Mirror" and "The Cell," as well as Pepsi's epic "We Will Rock You" Super Bowl commercial) helmed this exhilarating 60=second spot for BMW, which debuted in full during the final of the U.K. "X Factor" this weekend. The film, promoting BMW's i8 hybrid electric sports car, takes us back to the origins of horsepower by imagining the first man ever to think of riding a wild horse. It was shot in Almeria in Spain, where a hot dusty desert provides the setting for the man to jump into a crowd of stampeding horses. Eventually, he manages to mount one and man and horse later morph into the car. FCB Inferno was the agency responsible.

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About

Credits

Date
Dec 15, 2014
Agency:
Inferno London
Chief Creative Officer:
Al Young
Client:
BMW
Executive Creative Director:
Owen Lee
Planning Director:
Simon White
Agency Producer:
Dave Clarke
Media Company:
Vizeum
Production Company:
Radical
Director:
Tarsem
Editor:
Dominic Leung @ TRIM
Post Production Producer:
Dave Smith
Post Production Producer:
Ian Harland
Post Production:
Absolute
Audio Post Production:
Nick Davis

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